The Vimonisha Festive & Wedding Designer Exhibition 31st July & 1st August 2017 at Hyatt Regency Chennai

Vimonisha Exhibitions & Events hosted its 116th edition and 26 years of celebrating fashion in Chennai. They host a stylish soiree where over 65 brands exhibit the latest trends and designs of the season. Whether it is for destination weddings, sun downers, brunches, cocktail parties or any other festive affair.

Fashion designers, jewelers and other craftsmen are carefully picked from various parts of the country like Mumbai, Delhi, Kolkata, Jaipur, Benaras, Lucknow and more by Monisha Gidwani, the CEO of Vimonisha Exhibitions to curate a successful and modish show.

Beginning their 26 year incredible journey in Chennai with exhibitions curated by the mother daughter duo Vimal Shivdasani and Monisha Gidwani from the modest but hugely popular Vimonisha Gallery, which was a popular shopping haunt spot for the fashionably forward and designer aspiring Chennai-ites, to the dazzling grandeur of Vimonisha’s current exhibitions held thrice a year at the Hyatt Regency, it has been an incredible and inspiring journey. Today Vimonisha Exhibitions has earned itself the ubiquitous reputation of being the leading trendsetter in Chennai where ladies flock in hoardes to get their bit of retail fashion therapy.

Says Monisha Gidwani, Brand consultant and  CEO of Vimonisha Exhibitions, “When we  introduced the concept of exhibitions in Chennai, it was only about introducing new talented designers to the city, now with so many shows having cropped up, we have differentiated our brand Vimonisha by picking the very best from across the country. We introduced diffusion wear to the city, new celebrity designers, Bollywood designers and talented fashion week designers.

What sets us apart is the entire branding package that we offer our clients besides just a platform to showcase their label.”

 With an impressive line up of more than 65 designers this season, the Chennai ladies have a lot to choose from.

Introducing La Ethnic by Rupadarshi Heritage, a brand from Benaras scented with the craftmanship of Indian Heritage. Rich weaves of silk and other threads that bind with exquisite textiles. Laethnic always believe in the work of revival, be it traditions, art or ancient traditional textile patterns. Inspired from Indian traditions with shower of royalty and purity Laethnic mix the traditional patterns with new modern colors and style and present the timeless elegance, would be treasure forever.

Variant from this brand is Levell 5 from Kolkata. Redefining fashion for the city they have a perfect balance of tradition with a pinch of modern fashion. From the luscious translucent drapes that flow over a traditional zardosi lehenga to the conspicuous yet understated evening gown, Levell 5 has it all.

Contrasting from the other two is the brand – Senses. Innovative designs where ethnic embellishments and fabrics meet the twist of west. Trendy and uber chic ethnic wear apt for the modern woman.

Similarly is a jewelry brand called Tsara from Mumbai. Their fine  bespoke silver jewellery for the woman with a strong personality presence. We’ve rings, beautiful bracelets, earrings and necklaces completes the fashion soiree look.

Also this season with us is a popular atelier – Pranay Baidya

His gorgeous bridal collection of mens and womens wear is a cherry on top for the brand list for this festive and wedding show.

Some other awaited brands by the Chennai-ites in the Vimonisha brand list are – Radhas tradition, Nazar by Indu Abbot, Patny Jewels, Varda cards and many more.

Many of them have been with us for multiple seasons as this event is a soiree where the entire city comes together to celebrate fashion and style in its most unique way.

A two day fashion extravaganza with many goody bags and hampers to be won from Shiseido, bridal shoot offer from And Stoodio,  Studio Salon and Spa and more.

Monisha Gidwani can be contacted at 9820043549 email monisha@vimonisha.com

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