The Taste of Success  

When fashion becomes a mission and the mission gets a direction, a success story is born. From fashion and modelling to Mrs India International and being the CEO of a fashion company and director of a celebrity sports franchise (CCL Punjab cricket team – Punjab De Sher), Reet Sahu is definitely the ideal beauty with brains. RITZ gets candid with this inspiring lady to get an insight into her glitzy world of dreams and success.

From early childhood the ultra-glam world of modelling and fashion intrigued Reet Sahu and she honed her skills in international fashion retail from LDT Nagold, Academy of Fashion Business Management & Marketing, Germany. This exposure widened her horizons rendering an international business vision. While studying, the fashion aspirant also pursued modelling assignments on the ramp and in print commercials.

During her growing years, she looked up in awe at the Indian beauties making a mark internationally, winning pageants and making India proud. Deep in her heart, this was what she aspired for – participating in a Miss India pageant and making everyone proud.

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But destiny had something more in store for her. Reet found her soul mate, Piyush, got hooked and began a blissful marital journey. “He shared and supported my dream and I decided to participate in the ‘Mrs. India International, USA’, where I bagged the title. This was a dream come true and a priceless moment in my life. Being crowned with the Mrs. India International Title at USA, and seeing the sense of pride in my overwhelmed parents’ and husband’s eyes is perhaps my moment of pride till date,” recalls Reet with a fond smile.

After bagging the prestigious title, a plethora or varied avenues opened up for Reet. Deep within, the charming beauty had a business streak too and therein donned the hat of a CEO with a fashion company, where everyday work situations were like conquering new terrains. Very recently she has moved on to a new role as director of a celebrity sports franchise, Celebrity Cricket League, Punjab De Sher. “This has given me new vistas to explore and I am thoroughly making the most of the stint and loving every moment of it,” admits the feisty lady.

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Reet Sahu enjoys being the Director of ‘Punjab De Sher’ which has prominent Bollywood star Sonu Sood as the captain of the team and star players from the Punjab Film Industry like Mika Singh, Daler Mehndi, Hans Raj Hans and Gurdas Maan. “The constantly evolving dynamic situations which have their own demands sometimes are very challenging to deal with. Over a period of time dealing with professionals having a sharp business sense on an everyday basis is a cakewalk,” she states.

Reet Sahu looks up to Dame Anita Lucia Roddick, founder of The Body Shop for her business acumen and compassion towards the society. “Anita Roddick launched a global campaign to raise self-esteem in women and voiced concern against the media stereotyping women. It focused on unreasonably skinny models in the context of rising numbers in anorexia,” she explains, stressing that such campaigns garner her full support and admiration.

As time passes by, one tends to learn more and gain more from life. Reet believes the same and says, “I am someone who believes 50 percent is planning with some sort of direction and for the rest I leave space for spontaneity. Nonetheless, I see myself turning more responsible as a human being, an entrepreneur heading a couple of verticals and by God’s grace a mother to a healthy and bubbly child sometime in the near future.”