THE PURPLE RUN BY FORUM MALL 5 malls, 4 cities, 1 cause for Alzheimer’s awareness

Imagine 10,000 runners from South India run for one cause across multiple venues in Chennai, Bangalore, Hyderabad and Mangalore. That’s just what’s set to happen on 24th September @Besant Nagar.  The Forum Mall presents The Purple Run, a signature campaign that will throw light on Alzheimer’s. At a time when mental health is ignored and mental illness is looked down upon, The Forum wants to beat the stigma attached with Alzheimer’s as most cases in India go undiagnosed and hence, untreated. The campaign is in line with World Alzheimer’s Day that falls on 21st September.

 The Purple Run is a competitive half marathon including mini and micro marathons that encourage not just trained athletes but also families and younger ones to participate. The categories are 21 km, 10 km, 5 km and 3 km. The tickets are priced at INR 500 per person. The run is free for children below age 12 (to be accompanied by a guardian) and veterans above 55 years of age.

 Adding a new meaning to the colour purple that is associated with Alzheimer’s, The Purple Run will flag off from 5 malls and is expected to see participation of 10,000 runners. The marathon is set to flag off at the 5 malls across 4 cities in South India – Bangalore, Chennai, Hyderabad and Mangalore at the same time, at 5:00 am on 24th September.

 Proceeds from the marathon are being donated to the National Institute of Mental Health and Neuro Sciences (NIMHANS) towards research on diagnosis, treatment and cure of Alzheimer’s.

 Date: 24th September 2017

Venue: Besant Nagar

Time: 5:00 am onwards

Tickets at

Call 4904 9000

WhatsApp 9600008004