The Driving Force

It’s back and it’s bigger! Over 200 women will participate in the Driven 3.0, woman’s car rally from Bengaluru to Coorg that will be flagged off on 24th November from Bowring Institute, Bengaluru. Zeroin presents Driven 3.0, Bengaluru’s most popular women’s rally! The rally will be flagged off on November 24, 2017 from Bowring Institute; St Marks Road at 3PM. Driven will bring together women from different walks of life who are passionate about driving. Driven 3.0 also lends an ideal opportunity for the women of Bengaluru to break free from their day to day routine and explore change. The rally will be flagged off by prominent women like Tripti Rao (Mrs India 2017- chief guest), Wanitha Ashok. Anitha Kholay, Deepika Trehan. Taxshe – A social enterprise that trains women to take up driving as a career will also be a part of Driven 3.0.
This edition of Driven is the most exciting one and is designed to also promote Karnataka Tourism. Drive through scenic Karnataka- starting from Bengaluru towards Ramangaram- The Silk City all the way until Madikeri. Mandya, Rangannathittu, Bilikere, Hunsur, Kushalnagar and Talacauveri will be the other destinations that Driven will be whisking through. Driven also aims to inculcate the importance of road safety amongst women and the general public.
Driven 3.0 will be a 2 day rally passing through some of the most picturesque destinations in Karnataka. The rally will comprise of a one-night halt at Madikeri and culminate at Bengaluru on Nov 26, 2017. The driver can also choose their navigator, who will help her to complete exciting tasks along the way! The car should also be licensed by the Karnataka Motor Sports Club.
For all regular women living normal lives explore a new interest area, find out what drives you and do more. Push a little, fall in love with yourself, find a new hero in YOURSELF.
What: Driven 3.0, A women’s rally
When: Flag off on 24th November
Where: Bowring Institute, St Marks road, Bengaluru.