SLN Coffee Pvt. Ltd. entered the retail instant coffee segment with the launch of Levista Coffee at ITC Windsor recently. SLN Coffee Pvt Ltd, a leading manufacturer and exporter of the finest coffee, entered a new chapter of growth in the retail instant coffee segment at a fun and entertainment-filled launch of Levista Coffee. The company’s first flagship retail brand Levista, the coffee for coffee lovers, is made from the finest quality of hand-picked coffee beans from SLN’s own estates in Coorg. The evening began with the lighting of lamp followed by unveiling of the new coffee brand from the house of SLN. Sand Artist Saravam Patel created magic with his fingers. Singer Sangeetha Ravindranath kept the mood upbeat making the founders N. Sathappan and N. Viswanath, managing directors of the coffee brand shake a leg to her songs. Magician Rakesh Shyam showcased some of his interesting tricks while the guests were served a hot and soulful cuppa coffee. The instant coffee will initially be available in Tamil Nadu and Karnataka.
Unveiling the Levista range of instant coffee, N Sathappan, MD, SLN Coffee Private Limited, said, “We are delighted to launch our very own range of instant coffee crafted with love for coffee lovers. 60 years of in-depth experience in the manufacture of coffee, and ten years among them spent in perfecting the manufacture of instant coffee for our global clientele have helped us formulate the perfect blends for Levista. Going forward, we plan to launch the flavour of Levista Coffee across all states in India. Exporting Levista to neighbouring countries in the next year is also on the cards.” Talking about the future plans for Levista P. Kathirvelu, National Operations Head, SLN Coffee Private Limited, said, “Beyond the traditional coffee drinkers, we aim to win the hearts of the growing number of millennials (20-35 age group) as they discover the joy of Levista. We are confident that Levista would win the taste buds of both new and existing coffee drinkers/lovers, and gain a special place for itself as a household name.” Levista instant coffee would be available in three different blends – Classic (100% pure Coffee), Premium (80% coffee & 20% chicory) and strong (60% coffee & 40% chicory). Each variant has been developed through extensive research to understand the evolving taste and preference of coffee lovers. The three different blends are available in an array of convenient packs, glass jars and sachets.