Student of the Year 2 actress Tara Sutaria has been named as the face for designer Ritu Kumar’s pret line ‘Label Ritu Kumar’ for their new Spring Summer 19 collection – Native Spirit. Ritu Kumar had earlier associated with the actress last year for its Fall/Winter 2018/2019 advertising campaign.
The new collection ‘Native Spirit’ was launched with a fashion show recently in Mumbai with Tara walking the ramp as the showstopper. The Native Spirit collection draws inspiration from imagery and art. The brand finds itself to be drawn towards long flowy dresses, paisley motifs, geometrical prints- everything a Label girl needs to be unconventional this spring.
The new collection will be available across India & internationally in Label Ritu Kumar stores and their online store. Ritu Kumar has been running her eponymous label for over 40 years and specializes in bridal and traditional wear. It currently has 14 flagship stores across India as well as an e-commerce store.