Tanishq, India’s most trusted jewellery brand, launched the grand Padmavati collection today in an exclusive partnership with Sanjay Leela Bhansali’s latest movie, Padmavati. The lead roles have been played by Deepika Padukone, Ranveer Singh, Shahid Kapoor and Aditi Rao Hydari. Through this collection, Tanishq aims to revive dying art forms and to bring back the beauty of heritage and Rajasthani jewellery.
The Padmavati Collection is a breathtaking assortment of handcrafted jewellery with a keen focus on intricate craftsmanship. The collection includes pieces such as naths, arsi finger rings, bangles, chokers, necklaces, mathapattis, haathphools, finger rings, borlas, memands, todas, ear cuffs and armlets of the kind worn by the characters in the movie.
Tanishq recreated Mr. Bhansali’s vision of the era when Rani Padmavati’s tales of strong character and exceptional beauty echoed across the land of Rajasthan. With extensive research on the jewellery of that era, the focus was to recreate exquisite pieces that would perfectly define each character according to their personality. The design team at Tanishq used gold, pearls, opals, topaz, emeralds and kundan jewellery, to bring alive the beauty of Rajasthani jewellery.
One of the most stimulating projects for Tanishq, 200 karigars worked day and night for 600 days to create some of the most iconic pieces that will be showcased in the movie. Each piece of jewellery worn in the movie plays a significant role in some of the most crucial scenes such as the celebration of Diwali, Holi, Ghoomer and the Jauhar scenes.
To celebrate a truly Tanishqwali Diwali, the brand has recreated the Padmavati collection for the consumers, that is inspired by the pieces worn in the film. This collection will be available in stores from 23rd September and starts at INR 75,000/-