Online food ordering and delivery platform Swiggy has partnered with Wipro Consumer Care and Lighting’s (WCCL) brand Glucovita to keep their delivery agents energized this summer. Swiggy will provide Glucovita Bolts, to their fleet of 1.95 lakh delivery partners across 200 cities.
Swiggy delivery partners are the brand’s backbone. They have launched the initiative for their benefit and comfort, and this partnership to provide Glucovita Bolts is another step towards their health and wellbeing while they deliver orders.
Glucovita Bolts was launched in 2011 based on consumer research that highlighted the need for an on-the-go solution for instant energy requirement as a convenient out-of-home consumption of glucose and iron. It comes in the form of tablets in four variants – orange, strawberry, green mango, and cola – and retails at Rs 10.