Sunny Digital launched its operations in Hyderabad

City-based Sunny Digital Home Entertainment Pvt Ltd announced the launch of its operations on Monday. The company plans to leverage advanced technology and a multidimensional ‘Content and More’ service offering for its viewers in South India. The company has evolved to adopt and adapt to the “Triple Play” technology that provides a multi-screen, multi-service & app-based access to a world of content and services never witnessed before.


The latest Broadcast Information and Communication Technology (BICT) that is being introduced by Sunny Digital aims to revolutionise the service and impact consumers  Traditionally, cable TV networks were merely ‘signal routers’ for the various channels to broadcast their programmes.

The company plans to present a new dimension to the existing set up by bringing in a plethora of services under its support. By leveraging the company’s technology, Local Cable Operators (LCO) become the one and only ‘Digital and e-Service-commerce partner’ of this unique multiple revenue model of digital cable service business. 

Speaking on the occasion, Mr. Rahul Nehra, National Secretary, SCTE said, Sunny Digital Plus will herald a new era of digital services transforming the lives of the consumers across Telangana. This will set a new national and international benchmark of digital transition.

Sunny Digital 1

Speaking on the occasion, Mr. Y.S.Krishna, Director, Sunny Digital Home Entertainment Pvt Ltd said, This network is dedicated to a Digital Telangana and I am thankful to all well wishers who have contributed to this vision as benchmark.


Sunny Digital Plus – Digital Cable Services,  Sunny Netmagic Plus – Hi Speed Broadband Services, Sunny Mobi Plus – Mobile Apps, Sunny Cablog Plus – Micro-blogging Apps, Sunny Home Commerce Plus – Home Shoppe, Sunny DigitalAdda Plus – LCO Digital Stores, Sunny Toptel Plus – OTT Service,  Sunny Moovie Plus – Mobile Entertainment Theatres


  • 650 + International, National and Regional Satellite Channels
  • Regional & Local News channels
  • Regional & Local entertainment and music channels
  • Video on Demand
  • Telangana Box Office
  • Juke Box
  • Home Commerce
  • Gaming
  • TV Blogging
  • TV Magazine Services

Sunny Digital forms the vital link in the nation’s transformation to a ‘Digital India,’ a dream project of our Hon’ble Prime Minister. The company’s satellite-based solution enables it reach the remotest parts of the country & provide an entire bouquet of content, commerce and e-services.