Sugar Cosmetics expands physical presence in South India

SUGAR Cosmetics, one of the fastest growing color cosmetics brands in the country, announced the opening of its first exclusive brand outlet in Bengaluru. Located at Orion Mall in the IT Hub of India, the store will house SUGAR’s entire product range in a specially-curated brick and mortar experience.

In past few years, SUGAR Cosmetics has accelerated growth in both retail and online channels and has expanded their overall product range to nearly 230+ products. The brand has become a cult favorite among millennials largely riding on SUGAR’s range of crush-worthy shades for lipsticks. The complete range also boasts of hits like foundations that are infinitely blendable and long-lasting, intensely pigmented kohls and alluring nail lacquers available in a variety of colours. The latest SUGAR store has nearly 400 sq. ft. of the best picks in categories that cover Lips, Eyes, Face & Nails – allowing customers to enjoy a plethora of beauty products to suit all skin tones and undertones across India.

Being situated in a prime location of Bangalore encompassing colleges and offices, the store saw extraordinarily high footfall on the first day of its launch on 6th April 2019. The brand also hosted a makeup masterclass with a popular beauty influencer from the city, as well as welcomed a line-up of beauty bloggers and influencers who tried out a mix of their newly launched products and all-time classics.

SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Manufactured in state-of-the-art facilities across Germany, Italy, India, USA and Korea the brand ships its bestselling products in Lips, Eyes, Face and Nail categories across the world.