Stay Haute for the Summer: Spring Diaries

Up your fashion game while you sizzle in these summer style essentials

BY NAMITA GUPTA

When the mercury levels are rising, it’s time to play with some fun silhouettes and bright colours. Ace the summers with strappy, breezy, effortless cotton dresses and have your Marilyn Monroe moment. Revel in comfortable casual clothing while looking chic. RITZ Magazine speaks to fashion designers on what’s trending this summer and how you can make heads turn with psychedelic prints or solids on off-shouldered, zig-zag or slip dresses that make people go – “OMG, where’d you get that?” all the time. Here’s a lowdown on how can you look and feel perfect in the sun-basking days of summer ahead.

Spring Diaries, co-founded by Shradha Ponnappa and Megha Poddar, is known for its feminine fusion wear. Shradha Ponappa already famous for her timeless designs is the creative head of Spring Diaries and simultaneously runs her line of Indian wear ‘Shradha Ponnappa’ along with Spring Diaries. Megha Poddar decided to follow her passion and instantly knew fashion was her calling. She has an eye for detail and both together create this genre of easy breezy clothing line to flawlessly match every personality – an office wear in one impressed glance, to shopping for a celebrated moment or an impulse grab with friends. With two stores in Bengaluru at Indiranagar and HSR Layout, their collections have been worn by Sarah Ali Khan, Bhumi Pednekar, Sunny Leone, Rashmika Mandana, Soha Ali Khan, Shamita Shetty, Manushi Chhillar, Hina Khan, Sonakshi Sinha and Mandana Karimi. Talking of the summer trends, Megha shares, “Pastel hues, whites in light weight breathable fabrics that can be taken from dawn to dusk effortlessly and complement every body type are perfect for this season. Bring in summer vibes with light weight breathable fabrics and stay in sync with the trends.”