MasterChef Australia, a show that’s captivated Indian audiences for seven seasons,is currently airing its 8thon Star World and Star World HD every Monday to Friday at 9pm. For the first time ever, the channel is airing the show right after its international telecast. To celebrate the launch of the new season,Star World and Star World HDhosted an exclusive gourmet gala in the city last evening.
Over the years, Star World through MasterChef Australia has brought about a food revolution exposing Indians to gourmet food and terminologies that have now become a part of everyone’s daily parlance.Based on this insight, the channels 360 degree marketing campaign for this year, “Everyone’s speaking gourmet with MasterChef Australia”, was also infused into the event. To deliver this unique experience, Star World partnered with Food Talk India, an exclusive online community of people with a passion for food, and Olive Bar & Kitchen, one of the most premium restaurant chains in the country.