Renowned director SS Rajamouli supports American Oncology Institute’s “#FightSmoking” campaign. SS Rajamouli kick started the campaign, a public awareness initiative, at the Citizens Hospital in Hyderabad recently. “#FightSmoking ….Be the hero of your life!!!!!,” is the slogan. “It’s time to #FightSmoking and be the hero of your life. Join the fight against one of the biggest evils with American Oncology Institute and me!!!,” says Rajamouli.