SoulTree adds new shades

SoulTree adds on to the goodness by introducing six new shades in its existing range of lipsticks. With the onset of the festive season, SoulTree gives us a new reason to shop for more organic cosmetics to add to our makeup bag. The new shades are all the more creamier and include more of nudes, pinks and browns following the latest makeup trends. These lipsticks use the best of natural ingredients to give your lips care and add a vibrant dash of colour as well. SoulTree’s endeavour has always been to make products that are not only natural and free from harm, but also beneficial, both to customers as well as the environment. After the successful launch of 16 lipsticks in the beauty range, the growing demand and tremendous response towards the same led the brand to extend more shades in the existing collection. The lipsticks are made from pure ingredients such as Wild Honey, Sweet Almond Oil and Organic Ghee that are naturally beneficial. All the ingredients used are ethically sourced and organic, cultivated in the pristine environment of Uttarakhand. They use no synthetic colours, fragrances or preservatives in the lipstick formulations. CEO and Founder, Vishal Bhandari feels – “As a brand, SoulTree has always stayed true to the ancient tradition of Ayurveda, our definition of beauty transcends beyond the physical and towards a more holistic entity. We got immense appreciation from our customers for our existing lipstick range and there was a high demand to create more shades that are completely chemical-free, natural and nourishing. This led us to invest our efforts in innovating and creating more shades safe to use on lips.”