In a move to thwart upcoming competition from giants like Google and Apple, Gaming rivals Sony Corporation and Microsoft have joined hands to explore the development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure data center-based solutions for Sony’s game and content-streaming services, they said in a joint statement late Thursday.
The partnership is significant at a time when Google has announced its new Stadia game streaming service and Apple has announced Arcade the world’s first game subscription service for mobile and desktop. The resurgence of Nintendo with its popular Switch and the growing PC and mobile gaming market has left Microsoft and Sony gaming consoles outdated.
Sony and Microsoft would also explore collaboration in the areas of semiconductors and Artificial Intelligence (AI). In terms of AI, the companies will explore the incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, provide highly intuitive and user-friendly AI experiences.