Innerwear brand V-Star has signed Indian cricket player Shikhar Dhawan as its new brand ambassador. Dhawan will endorse V-Star’s men’s wear fashion products. The company is looking to reach out to a wider audience with this association and also plans to expand across India.
Speaking about the association, the brand has to say that Shikhar is an idol for India’s youth, he is the perfect fit for V-Star as the company is raring to pursue a massive expansion plan. We are confident that this association will enable us to reach out to a much larger audience, thus significantly accelerating their growth.
Established in 1995, V Star offers innerwear for women, men, and children. It has a strong presence in South India with 35 distributors and 3500 dealers and also sells in the Middle East.V-Star claims to manufacture more than 15 lakhs innerwear and outerwear every month for women, men, and children.