Shah Rukh Khan–Kajol’s love song ‘Gerua’ that won millions of hearts soon after its release, creates history again by crossing the 100 million views mark on YouTube. Released by Sony Music Entertainment, the song is a visual treat featuring the King of Romance – Shah Rukh Khan and the effortlessly beautiful Kajol.
Crooned by Arijit Singh and Antara Mitra, the song that was immediately termed as the love anthem of the year continues to receive enthused response.
Sony Music left no stone unturned to ensure the song reaches out to all fans globally and the release of an Arabic & Malay version was a part of the same strategy.
Sony Music also gave Gerua many firsts, it is the 1st Bollywood film to have pre-booking across 100+ stores on iTunes and the 1st song to be made available on the same day across all audio platforms worldwide!