Cricket legend Sachin Tendulkar launched his premium menswear and accessories brand, and film star Riteish Deshmukh walked the ramp for it.
About his brand True Blue, Sachin said, “In the last 24 years if I wasn’t in whites on the field, I was in blues. Blue happens to be my favourite colour as well. So I thought, I might as well take that off the field and share that with people who have supported me for so many years and give them the opportunity to wear something which is of my taste, what I like.”
Numerous models exhibited the brand’s collection on a ramp show, but it was Riteish who stole the limelight with his ramp walk. Dressed in a maroon Nehru jacket on a white shirt, with khaki trousers, Riteish looked stylish sporting a beard and ponytail.