Reliance Retail launches PROJECT EVE – the unique experiential store in Chennai

In a pioneering effort that redefines the shopping experience of Indian women, PROJECT EVE has launched third flagship store in Chennai. The store in Phoenix Market city Mall, 2nd floor is a unique concept in premium segment with a strong focus on independent and sophisticated women in the age group of 25-40. Project Eve is the destination store which is built around the women to provide nearly everything that a woman needs to look & feel good.

The store offers impeccable experience through its elegant ambience, in-store salon – BOUNCE, a personal stylist, plush trial rooms with lounge area along with a curated collection in apparel and beauty. The Store has Indian and Western wear collection including, own label – Project Eve.

Built for the discerning woman, the store offers jewellery, beauty products from the likes of Chambor, Loreal Paris, Isadora etc and Fragrances from Bvlgari, Issey Miyake, Hugo Boss, Gucci, Elizabeth Arden and many more. Project Eve is crafted especially around women – to celebrate her. Every aspect of the store speaks loudly for women, may it be the salon to pamper them or the apparel, lingerie, accessories and footwear in the fashion and lifestyle collection. The assortment has limited sizes for exclusivity, discovery based aisle structure, international experience & ambience, high street store staff or minute detailing like twin trial room, charging dockets and express check out at beauty section. The spacious trial rooms have been thoughtfully designed to pamper women with elegance including detailing like side tables, seating space and light modes for day and evening looks.

Reliance retail has aggressive plans of expansion for the new premium retail format. It plans at expand its reach to top 10 cities across the country. The format has Café Noir in the store.

The larger mission of Project Eve extends beyond its exclusive and aesthetic offering. The brand campaign of #MyEvespiration, is a social movement to recognise and celebrate women who inspire one another. Along with personalised invites – a unique hand delivered corsage, customised special compliment buttons have been placed around the city.