Ram Pothineni’s Movie to have its own fashion line

Puri Jagannadh’s film with Ram Pothineni, Nabha Natesh and Nidhhi Aggarwal titled iSmart Shankar is one of the most anticipated films of this year. On the occasion of Ram Pothineni’s birthday, the makers had released the action-packed trailer of the film. In the trailer, Ram has been established as a local mass rowdy who has his own attitude and style.

It looks like Puri Jagannadh and Charmme are leaving no stone unturned to promote their upcoming film, iSmart Shankar. In a unique promotional strategy, Puri and Charmme are launching a clothing line named ‘I-special’.

i-Special clothes are designed based on hero Ram’s character and his costume style in iSmart Shankar. To buy the apparel, fans will have to first register on www.beismart.in. The film’s co-producer Charmme is taking care of the promotional activities and of course the i-Special apparel brand. Nidhi Agarwal and Nabha Natesh are the heroines in iSmart Shankar. The film is scheduled to release on July 12.