Prints Charming

BY NAMITA GUPTA

Swimwear Sartorialists Shivan and Narresh launched their capsule collection SHIVAN & NARRESH X KOOVS with a unique street wear interpretation to holiday dressing. Recognised for their quirky and playful creations, the collection named – SHIVAN & NARRESH X KOOVS is a mix of fun and individualistic designs that come across in each product and ultimately the range. Shivan Bhatiya, Head Designer, SHIVAN & NARRESH and Narresh Kukreja, Creative Director, SHIVAN & NARRESH give a low-down on the collection and the latest global trends.

1. Why the transition from couture to street wear?
Streetwear has been around for decades, but has only become well-established recently with the growing hip-hop culture among the millennials. As we believe to move in pace with the quick changing lifestyle of fashion, this seemed to be an important and appropriate transition keeping in mind our younger audience and their style interests. The central goal with SHIVAN & NARRESH X Koovs collection is to essentially reach out to the younger generation which values design for its price. This range features pieces that complement the everyday wardrobe of today’s millennials, while creating an aftertaste of a rich summer holiday.

2. What are the highlights of your collection in collaboration with Koovs?
This high street collection is our interpretation of the summer mood featuring categories such as athleisure, sportswear, street-wear and cocktail in signature SHIVAN & NARRESH holiday style.

3. You’re known for your prints. What are the key prints in this collection?
Prints are the key elements for our brand. This distinguished brand DNA makes it easily recognisable. The collection features four prints namely, Rose Magnolia, Sweet Magnolia, Summer Night and Lush Vineyard.

4. What are your inspirations for this collection?
This collection is conceptualised around the lifestyle of the younger generation. The theme of athleisure, sports, street style and cocktail manifests in the explicit prints and designs curated for this exclusive collection.

5. What are the current global trends?
Athleisure is a trend that has taken over the fashion industry over the past year and is raging rapidly especially amongst the millennials. This trend has revolutionised as a mixture of comfort with style and will be observed a lot this year as well.
Another trend that will be seen this year, taking over the design space is twinning. Twinning is an in-vogue trend amongst the younger demographic where couples wish to emphasise on wearing similar prints and colours, making for Insta-worthy moments to cherish.