RITZ recently entered into an association with Lulu Mall, promoted by the world famous Lulu Group to power their mall magazine Lulu Happiness.
The association has far-reaching positive effects for English lifestyle journalism in Kerala as the market leadership, goodwill, dynamism and customer-centric approach of Lulu Mall combined with the goodwill, journalistic expertise and influence of RITZ Media Group in South India promises customers a new world of lifestyle, fashion and shopping perspectives.
The October-December edition of Lulu Happiness powered by RITZ was launched in Kochi on Friday, November 11, 2016 by actor-choreographer-director-producer Prabhu Deva at Lulu Mall. The launch was attended by about 2000 people who eagerly waited to catch a glimpse of India’s biggest dancing sensation who is also listed by Forbes as one of the richest celebrities in the country.
Hosted as part of Lulu Art Beats, in association with RITZ Magazine, Tissot, Coco Cola and Radio Mirchi, the launch was graced by Shibu Philips, Business Head of Lulu Mall, Swaraj, Media coordinator of Lulu Mall, Das Damodar-Retail section of Lulu Group, Sudheesh Nair – Mall Management of Lulu Mall and noted film director Shaji Kailas in the presence of RITZ Editor and Publisher Aruna R Krishnan. The famous dance company, Thandav from Kochi organised two mega performances at the event. Prabhudeva also handed away prizes to the winners of the #lulumeetprabhudeva contest that Lulu Mall had announced earlier. In his speech, Prabhu Deva told the crowds, ‘I love you all’, to which the gathering erupted in ecstatic cheers. He also wished Lulu Happiness and Lulu Mall success in their new endeavours.