Portico New York launched the Happiness Is … Bed & Bath Collection

Portico New York, India’s leading home fashion brand showcased their latest collection Happiness Is…. The Happiness Is… Collection has been designed based on the theme and graphics that feature on the popular social media page titled – The Happy Page.

The unique collection is all about Happiness and based on illustrations of people’s happy moments.  Each piece carries a message of simple nuances that provide happiness in our daily lives.  The collection includes bed sheet sets, comforters, duvet covers, towels, cushions, tote bags etc.  The collection is not only distinctive to own but can also be a very special gift to your loved ones.

Speaking at the launch, Mr. Arunanshu Agarwal, Director, Creative Portico Pvt. Ltd., said “We are very excited to collaborate with the makers of The Happy Page.  This is a unique brand extension for us as well as them. Their illustrations titled Happiness Is … are extremely creative and have struck a chord with the Indian audience. The bed linen and message conveying pillows are sure to make you stop by, take a look and definitely want to not only own one but also gift to your near and dear ones.”

Mr. Vishwanshu Agarwal, Director, Creative Portico Pvt. Ltd., further added, “Its amazing how simple gestures and thoughts can bring so much comfort at the end of our busy lives. This feeling is exactly what we want to capture through the Happiness Is … Collection. The page is very popular in India and internationally and we think that our products are designed specifically to convey the Happiness message.”

The Happiness Is… Collection pricing starts at Rs. 999/- and will be is available at all Portico exclusive brand outlets, leading home furnishing stores and e-commerce portals from September 2014.