Pink Ribbon Campaign 2016

The slogan ‘DOES YOUR HEART BEAT FOR EARLY DETECTION OF BREAST CANCER?’ resonated with ‘Hyderabadis’ who extended unprecedented support to the EIGHTH edition of the 2K PINK RIBBON WALK organized by Ushalakshmi Breast Cancer Foundation (UBF) & KIMS-USHALAKSHMI Centre for Breast Diseases in association with The Association of Breast Surgeons of India on Sunday 2 October at KBR Park, Hyderabad.

Flagged off by Regina Cassandra(a well known actor) along with Madhumita Chakraborty (a young breast cancer ‘conqueror’) ,some 3000 People from all walks of life, Breast cancer ‘conquerors’ & their families in addition to a huge contingent of Students from old city participated, expressing solidarity with the Pink Ribbon Campaign.


The aims of Pink Ribbon Walk are to create awareness about importance of early detection of breast cancer, salute survivors in their fight against breast cancer, and equally, spread the message of hope, courage & survival in the fight against breast cancer.

Mr.B. Krishnaiah(Chairman KIMS), Dr. B. Bhaskar Rao(MD & CEO KIMS), Dr. P. Raghu Ram(President , Association of Breast Surgeons of India & CEO, Ushalakshmi Breast Cancer Foundation), Mr. Hardayal Prasad(CGM, SBI), Mr Faisal Uddin(Sr Vice President, Synchrony Financial), Mr Andrew McAllister(British Deputy High Commissioner), Mr. K. Padmanabaiah (Chairman,ASCI), Mr.Ramesh Prasad(Chairman, LV Prasad group) & a host of other celebrities, people from all walks of life and who’s who of Hyderabad participated in the Pink Ribbon Walk.

In India, well over 150, 000 women are newly diagnosed with breast cancer every year; a staggering number that has overtaken cervical cancer to become the most common cancer affecting women. Contrary to the western world where breast cancer is common after the age of 50 years, the highest incidence of breast cancer in India is between the ages of 30-50 years; at least two decades earlier! More than70, 000 women succumb to breast cancer every year – a woman dies of breast cancer every ten minutes in India…

More than 60% of breast cancers in India present in the advanced stages and hence death rate from breast cancer is also very high. Lack of awareness & absence of an organized National Breast cancer screening programme are the main reasons accounting for late presentation. Although Screening Mammography is the best proven way of detecting breast cancer very early in the impalpable stages, it is not a viable option for population based screening in India. Reasons: enormous costs, early age at diagnosis (< 50 years), huge variation in mammographic reporting & issues relating to quality assurance.