Sri Palam Silk Sarees has unveiled their latest line up of concept sarees for this New Year. In their event, First Look 2016, held at a city hotel, Palam presented a series of innovative collections, one for every month of the year. The 11 collections introduced, (September was omitted since the brand will host its annual fashion show, Silkline, in this month) showcased wondrous themed weaves to mark the new year, in addition to their Muhurtham Pattu Collection for new-age brides.
Speaking on the occasion, Mrs. Jeyasree Ravi, owner of Palam Silks said,”Palam has always been a pioneer for innovative concepts in sarees and it is with great pleasure that we launch our varied collections for this year. In First Look 2016, we present various concept collections which further strengthen our commitment to making sarees attractive to women of all ages.”
The event commenced with the unveiling of Floral Blooms Collection, synonymous of spring. The sarees are crafted in verdant colours to remind one of the new harvest season in January!