Bosch Household Appliances has launched a ‘No Damage Campaign’ for their new range of washing machines. This campaign marks the launch of Bosch’s new range of products into the 6.5 to 8 kg laundry category.
One key understanding of the consumer that emerged through surveys and research was that most consumers were concerned about their expensive and new clothes being damaged during the washing cycle in a machine. Therefore, they would prefer hand washing or dry cleaning their valuable clothes to prevent the damage and preserve their clothes for a longer duration.
Equipped with Variodrum Technology with unique wave droplet design, the Bosch washing machines ensure that clothes are washed gently with no damage whatsoever. In the bouquet of appliances within this range, Bosch washing machines is touted to solve the problem of expensive clothes remaining damage free and looking brand new in all weathers.
Speaking on this occasion, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing said, ‘’With the extensive research conducted, we realized that most customers do not prefer using washing machines to wash their new and expensive clothes as they fear spoiling them. The big drum (Variodrum) in our new range of washing machines allows clothes to rotate freely. The Variodrum has an elevated design which gives a gentle batting effect to the clothes and enhances the washing. The droplets on the sides of the machine ensure that the laundry is protected and there is less creasing. Also, our patented anti vibration sidewalls ensures there is no noise during the final spin cycle.”