Ariel India’s Dads #ShareTheLoad movement joins women in bringing this conversation to surface and has already received local and international support from the likes of Pankaj Kapoor, Supriya Pathak and Tabu to Sheryl Sandberg and Melinda Gates. The movement has created a strong resonance with men and women alike, with dads now stepping forward to join the cause. Commander Pradip Singh Dhupia, Retd., father of renowned Bollywood actress Neha Dhupia was delighted to add, “We’ve always believed in equality within the household and have strived to ensure that the best example is set for our children. I never wanted Neha to grow up thinking laundry was ONLY a woman’s job! I’m glad to join Ariel India’s movement to spread this important message and encourage more fathers across the country to join us and put an end to the prejudice of household inequality!”.
A very proud Neha Dhupia commented, “How we are raised has a profound impact on our outlook towards the world, and I am very proud to say that my mother and father always thought me the value of equality! Be it within the household or outside, my dad always made sure to #ShareTheLoad, and this was the example we grew up with. Who I am today, my career, my success, is all deeply rooted in these values that they set forth! I am excited to join Ariel India’s #ShareTheLoad movement together with my dad and help spread this message to millions of dads across the country! Something as simple as doing the laundry, can go a long way in bringing about balance within the home, and with Ariel you get the additional benefit of best stain removal in 1- wash!”