Myntra to launch BMW watches in India

Myntra has partnered with Fossil Group for the exclusive launch of BMW watches on its platform. With this association, Fossil Group will bring the exclusive collections of watches to India for the first time and also plans to launch its first ever BMW watch collection for Summer-2019 on the platform. Myntra will sell Fossil’s ‘BMW Collection’ and ‘BMW M Motorsport Collection’.

Myntra had earlier collaborated with the Fossil Group to launch ‘Tryst’ last month. BMW is an iconic brand and with the association with Fossil Group, the brand will be providing our customers with the first ever opportunity to experience the launch of BMW watches in the country.

The partnership also strengthens Myntra’s existing portfolio of premium watch brands in a big way. Fossil is delighted to bring BMW’s watch collections to India. The collections are focused on premium time-pieces and are inspired by motorsport led designs. It is the first time Fossil has partnered with Myntra for the online launch of the exclusive collections in India.