The four-year partnership will cover eight tournaments including a Champions Trophy and two World Cups. As a global partner, MRF will have multiple branding opportunities at all match venues in all ICC events. Cricket legend Sachin Tendulkar, who is MRF’s brand ambassador, graced the occasion and said it was an honour to be associated with MRF. “My association with MRF started in 1987-88 and the partnership is still unbroken.
The sport needs sponsors like MRF and this big step by the organisation will go a long way in helping cricket grow,” Tendulkar said.