Monte Carlo Ropes in Andre Russel for sportswear segment

Clothing firm Monte Carlo said it has roped in West Indian cricketer Andre Russell as the brand ambassador for its sportswear brand Rock It. The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand.

Rock it offers gym wear and sportswear including T-shirts,  workout vests, sports shorts, track pants, active t-shirts, among others.

Monte Carlo said in a statement that Andre Russell embodies the essence of the brand and his easy vibe is set to take the brand value a notch high.