After the caps, masks and t-shirts even jewellery has forayed into the market this election season. A trader in Rajkot has created jewellery depicting faces of political figures on gold rings and pendants.
Rajkot-based firm Tanvi Gold Cast has come out with a line of ornaments with PM Modi’s face engraved on them, in what he says was the outcome of interactions he had with many jewellery retailers his company supplies wares to.
Tanvi Gold apparently has a country-wide network of retailers. To expand the range and cater to others, the jeweller is planning to introduce ornament pieces containing BJP’s symbol ‘Lotus’ and others on similar themes. The company has launched eight to ten design rings featuring Modi face and the BJP Lotus symbol. The company has currently received 3,000 orders and the majority comes from big metros.