Meet the new Serie Expert

Tired of listless and dull hair? Wondering how to get healthy, long and lustrous hair just like those models you have seen in commercials? Try the L’Oreal Professionnel first ever Bespoke Masque Serie Expert Powermix. It is one of the most powerful care experience, freshly mixed just for you. As we advance towards the digital era, the world is witnessing a sudden rise in the standard of living. As a result, consumers are becoming more discerning and progressively individualistic towards hair care. From food, to fashion, to cosmetics, “Bespoke” is everywhere. With this is mind, Série Expert has created the all new Série Expert Powermix – the first ever personalised professional masques, highly concentrated in active ingredients for an instant restoration of hair health. Your L’Oréal Professionnel hairdresser will provide a personalised hair consultation to determine your primary and secondary concerns. After the consultation, your hairdresser will proceed to Powermix treatment. The result: Instant personalised transformation of the hair, day after day.

The Powermix Difference
The mix is created using a base and one of the FOUR Série Expert Powermix additives, depending on your hair needs, having dosed the required amount of formulae to the nearest milliliter. Two liquids transform into an unctuous personalised masque – a spectacular metamorphosis, a visible translation of the personalised in-salon protocol. The masque is freshly prepared ensures that the highly concentrated professional ingredients are at their maximum efficacy. The science behind the Powermix is the Micellar Technology that allows a new combination that has never been achieved before! Rich conditioning agents for deep treatment combined with a water base that brings lightness and shine.

The L’Oreal Professionnel first ever Bespoke Masque Serie Expert Powermix is available at all the leading salons in India.