Us based food giant McDonald’s has acquired made its largest acquisition deal in 20 years by buying Isreali company Dynamic Yield for a whopping 300 million dollars. This acquisition will help boost Mcdonald’s digital menu and provide better services to customers. With the help of this technology, Mcdonalds hopes to place items based on aspects such as weather etc.
Since the time Chief Executive Officer Steve Easterbrook took over in 2015, he has managed to push technology to the next level including self-order kiosks, digital menus boards, and delivery to boost sales and help McDonald’s stand out among rivals.
This acquisition will be the largest deal for the Chicago based firm in 20 years. With the agreement, McDonald’s becomes the sole owner of Dynamic Yield, which is based in New York. The burger chain will continue to invest in Dynamic Yield, which will remain a standalone company.