Max launches Nomadic And Urban Traveller collection

Embark on an adventure with your wardrobe this winter and channel a glamorous global style with the launch of unique nomadic collection by India’s leading value fashion brand Max. This trend is inspired by wanderers and travelers and is dominated by flowing dresses, oversized knits and boxy silhouettes in shades of greys, blacks and whites.So this winter get, set and go out there and discover a whole new world.

Max Womenswear takes inspiration from the tribes and cultures from around the world. From Afro-Aztec tribes, to Moroccan architecture, it is an amalgamation of complex intricate patterns in subtle tones. Interesting fringed and embroidered details, paper bag harem, fluid fabric with sheer and textured knits – give a warm welcome to the winter season. The collection has captured the bohemian folk trend in clean, sweet and simple silhouettes bringing the distinctive flair of the season to life.

The Max Menswear collection draws inspiration from the urban traveller, with hints of back to school and a grunge theme. Light, medium and heavy weight jackets are seen in various styles and colors. The print palette is inspired from various fields with varsity, Aztec and biker grunge being the focal points. The colors are darker, with a lot of charcoal black, browns and rust infused with blues and green.

For your tiny tots, Max has introduced a range inspired by army regiment rangers, moving car t-shirt and monster trucks & new flap changing T-shirts. Add fun to their wardrobe with quirky animal and monster graphics. Teenage girls will love the traditional plaid and cute floral on dark background, re-emerging butterfly motifs showered in pretty pastels and the ever classic monochrome with a fresh pink touch. The collection features graceful pleated dresses, skirts to layered pretty tops. Boys style up in cosmic inspired futuristic graphic and historical landmarks motifs in polo tee with retro attitude.

The collection is available at all the Max stores in the city. The price range starts at 299 INR.

About MAX:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 135 stores across 50 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16. You can also visit –