MAX the country’s largest International fashion brand launched the second edition of MAX Design Awards this year. This programme is a definitive fashion designing competition where students get to unleash their creativity and reach out to the world of fashion with their designs.
The programme that started in January 2016, witnessed entries from students of various fashion designing colleges across India. Students were asked to submit their designs based on theme Heritage Revisited and the response was phenomenal with over 165 entries received pan-India.
The entries were judged by esteemed panel of jury which included Fashion Designers Monisha Jaising, Rahul Mishra, Troy Costa & Nikhil Thampi along with Executive Director Max Fashion Vasanth Kumar, AVP Design Max Fashion Kamakshi Kaul and Project Head Marc Robinson.
The jury shortlisted 15 finalists out of all the entries based on criteria like Interpretation of the Theme, Creative Details, Colour Aesthetics, Presentation, Style and Originality. These finalists will be required to complete their outfits in a specific timeframe. Each of the finalists will showcase their collection at the Max Design Awards night be to held in Mumbai. At the Grand finale, the Jury members will select the top 3 winners of the programme.