Models sashayed down the runway as Myntra announced the launch of their contemporary, Spanish fashion brand “Niza”, by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika Arora launched the brand in a high-octane fashion event at the Myntra headquarters in Bengaluru. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. Niza offers classic western wear apparel, adding just a slight desi flare to make it perfect for the modern Indian woman.
Speaking on the expansion of Myntra’s portfolio and their association with Niza, Ananya Tripathi, Head – Category and Chief Strategy Officer, Myntra said, “Myntra is the most popular choice for fashion shopping among the Urban Trailblazer segment in India. We are very excited to have an exclusive association with “Niza” for retailing its products on Myntra. We believe it offers our shoppers a refreshing new take on premium fashion through its product and design sensibility. “Niza” with its original and sophisticated collection are sure to make it to the premium women shopper’s wardrobe.” Speaking at the event, Malaika Arora, said, “I am excited to launch the Spanish brand Niza on Myntra. Niza is a unique brand that resonated with my sense of style and I am very thrilled to launch it exclusively on one of India’s most popular fashion platforms, Myntra.”
RITZ Magazine caught up with Malaika Arora over a candid conversation at the launch in Bengaluru…
1. What are three must-haves in your wardrobe?
A white shirt, denims and my gym wear. Also something black and a saree.
2. Do you shop at Myntra?
Who doesn’t shop at Myntra. It’s my first time at Myntra office and it’s a very cool office. I love the gaming room and the whole experience of shopping at Myntra is fantastic as there’s something for everyone.
3. What’s your style mantra? Also what do you have to say about the airport look?
I prefer this real catwalk to the airport catwalk. Everyone has their own style fundas so one should be individualistic and dress according to your personality.
4. Do you follow current trends?
I’m always following trends, but my style is always mood related.
5. Some style tips that you always follow.
Keep it simple. Before you step out of the house, make sure you take a good look at yourself in the mirror. When in doubt wear a red lipstick.
6. How do you think fashion is evolving?
Everything is available at the click of a button and it’s very easy to get access to the latest fashion. Online shopping is increasing in smaller towns in big numbers. The emerging youth want to fit in too and want to be like everybody in the big cities.
7. What aspects of Niza is close to you?
The silhouttes, the feminine style, the colours and the comfort resonates with my style.
8. Any advice to youngsters who idolize you?
Follow your dreams. I come from a patriarchal family where we were always encouraged to do what we wanted to do. I’m a thinking and independent woman in every sense of the word.
9. How important are accessories to you when you’re dressing up?
I don’t like accessories and I don’t like being an “accessory”. Pun intended! When my stylist tells me to wear something that helps pop up a garment I give in and wear it, but left to myself I would avoid accessories.
10. Things that you like to do everyday?
Do yoga, be positive and depend on my good south-Indian genes (her mother is a Malayali Catholic and her father is a Punjabi) that keep me fit.