On the occasion of the 100th International Women’s Day, PVR Nest, the decade old social program of PVR Ltd., the largest cinema exhibitor of India; Show of Force, implementers of the Frame Her Right Campaign; and SafetiPin, the country’s only audit based safety application, launched a unique youth-led program, “Campus Ambassador Program; Making Delhi City Safer.”
The initiative aims to empower youth to have an active role in developing safer cities. Leveraging a newly developed app, Safetipin, youth are trained on how to collect safety-related data and report on violations or issues around the city. The initiative is part of the Frame Her Right campaign, an initiative inspired by Half the Sky Movement that was launched in 2014 as part of a USAID-funded public-private partnership seeking to challenge harmful gender norms and behaviours.
Inaugurated by the guests of honour, Richard Verma, US Ambassador to India and Nadir Patel, Canadian High Commissioner to India, this initiative encourages and builds the capacity of the youth to partake in developing better city planning and design. The program will roll out the ‘SafetiPin App’– a United Nation’s supported tool to enable the development of safer cities through the collection of data, crowd sourcing and information sharing. The launch included a power-packed session with a panel of eminent thought leaders, and awards and felicitations of women leaders who have worked impeccably for women issues. The event also premiered the exciting campaign film, which will be screened across select PVR screens for the next 90 days.