Blenders Pride Magical Nights arrived in Bengaluru, showcasing Style like never before, as renowned designer Rina Dhaka and designer Ajay Kumar presented their dramatic styles, tuned to the eccentric beats presented by Soundarya & band at Hotel Conrad in Bengaluru. The evening was an eclectic mélange of contemporary designs celebrating the self and the individual through its extraordinary new concept-‘Pride’ where showstopper Yami Gautam charmed everyone in a Rina Dhaka ensemble. Raja Banerji, Assistant Vice President, Pernod Ricard India, said, “For today’s consumer, having a unique style and expressing the same is non-negotiable. Instilled with a strong sense of positive pride, individuals today are driven by confidence and belief for attaining success. Style and Pride, hence are fundamentally democratic. It is every individual’s potential to create their unique identity and to strive for authenticity. Blenders Pride Magical Nights, brings this alive through an eclectic mix of the most stylish in fashion, music and Bollywood.”
Designer Rina Dhaka said, “My collection for Blenders Pride Magical Nights is a fusion of the seventies and diversity, where mixing and matching is the charm. With elaborate details such as big sleeves, romance, shoulders, knife pleats and a slouch, the collection is a dramatic representation of style.” Designer Ajay Kumar’s collection ‘Bhu: Svah’ – uses handcrafted fabrics in the collection which are amalgamated with the label’s signature digital prints. The designs showcase the poetics of Indian landscape with its evergreen royals styled in a smart-sartorial code with an infusion of athluxe.