MADRAS WEEK CELEBRATIONS COMMENCES AT PHOENIX MARKETCITY

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As part of the Madras week celebrations, the mall hosted well known comics such asSA  (S Aravind) and Aswin Rao, followed by a fashion show highlighting the spectrum of fashion in Chennai.

Popular comicAravind from Chennai based Evam – Stand Up comedy had the audiences’ undivided attention with his quirkiness and quips. Aravind, fondly called SA, hit a familiar tone with his Tam Bram flavored humour and intended puns. With this charisma and witty mimicry, SA’s performance was a great hit!

Keeping with the theme of Madras Week, a fashion show was choreographed by Sunil Menon showcasing Chennai’s versatility and capturing the traditional and contemporary elements in the fashion scene. The theme“Madasari to Mini “elegantly showcased the traditional outfits with a blend of modern look. The transition from Madras to Chennai was gracefully exhibited through the brands like RMKV, Kalanikethan, Global Desi, Kenneth Cole, Vero Moda and Steve Madden.

The first sequence of the fashion show displayed an exceptionally unique and traditional madisar, a saree with 50,000 colours and an intricately woven silk sari replicating Ravi Verma’s painting. This was followed by a fusion round with brands like Kalanikethan, Global Desi. The final sequence exhibited the modern elements and look through brands like Kenneth Cole, Vero Moda and Steve Madden.

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