Madras Art Guild (MAG), the public art initiative launched its second edition recently. MAG 2020 encourages creative explorations around the theme of ‘sustainability’, through partnerships with leading institutions and notable individuals from the city’s artistic community. Collaborators this year include the National Institute of Fashion Technology (NIFT, Chennai), Chennai Photo Biennale Foundation, Cholamandal Artists’ Village, Government College of Fine Arts (Kumbakonam), Govt. College of Fine Arts Chennai (Alumni), and the International Foundation for the Arts. VR Chennai is the venue partner and the soon-to-be-launched Madras House is the presenting partner for MAG 2020. The festival is also supported by Govt. College of Fine Arts Chennai . The festival was inaugurated this evening at VR Chennai, Anna Nagar by Mrs. Karin Stoll, Consul General of the Federal Republic of Germany in Chennai.
The launch commenced with the unveiling of the traditional VR Art Car, painted by the documentary filmmaker, Gita Hudson, followed by an exclusive viewing of works by senior artists including Benitha Perciyal, Seema Kohli, Parvathi Nair, Michael Wegener, Yuvan Bothysathuvar and Vijay Pichumani at the Fine Art Room, Madras House, and culminated with “Wearable Art” – a Fashion Show by NIFT at the Pandya Court. Following the launch, visitors enjoyed a dedicated month of artistic immersion during which VR Chennai, the venue partner will be a hub of artistic activity, with installations, exhibitions, an art bazaar, art cinema screenings, art workshops, a children’s art competition, and several other exciting events.