Look who dropped the serif!

Google has a new logo!

The new design keeps Google’s primary color theme but switches to a sans-serif typeface. According to Fast Company, the new font is Google’s own creation, called “Product Sans.” We first got a glimpse of it in the Alphabet logo.


The last time Google updated its logo was in 2013, when it dropped the shadowingfor a flatter look. This sans-serif design is the biggest visual refresh in the company’s 16-year history.