Look Book-Traditional Beauty

Traditional Beauty

Having styled the likes of Sonali Bendre, Rakul Preet, Neha Dhupia, Samantha Ruth Prabhu and many others, designer Jayanti Reddy has earned her stripes not only in the city of the Nawabs but across the country as well.

Despite having a business management degree, her passion for clothes and love for creativity inspired her to plunge into the fashion domain. Her collection at the Lakme Fashion Week 2016 was a super hit. Named ‘Siaa’, the collection was all about re-imagining the past. The rich details and structured silhouettes added uniqueness and represented a woman who is Indian, yet modern. Take a look at two of her creations from the Lakme Fashion Week 2016…


The ivory dhoti pant with a printed cape renders a simple yet poised look, ideal for summer. The block printed cape embellished with traditional Hyderabadi zardosi reflects a sophisticated charm intertwined with the beauty of the bygone eras. Catering to the young, the silk material rests delicately on the skin yet speaks a thousand tales of traditional grandeur.

The orange Chanderi silk ‘High-Low’ kurta with ankle length pants is a unique creation from Jayanti’s collection. The lightly embellished kurta is soothing on the body and is a visual treat. The centre slit renders a further chic look, also adding an element of style and comfort.