Kriti Sanon launched

Kriti Sanon launched, creating the largest marketplace for fine jewellery – 1000 years of Jewellery in a Click!

Bollywood actress Kriti Sanon launched over 30 leading global jewellery retailers and designers going online, for the first time ever, all at once, on

This is a first in the jewellery ecommerce industry worldwide, where such a large number of leading jewellery retailers and designers will go digital on a common platform, creating the largest marketplace for fine jewellery today!, brings together the largest gathering of the who’s who of  jewellery retailers and designers together for the first time, to bring the consumer the widest & best variety in fine jewellery from around the world. India’s premier jewellers such as Anmol, Zoya by Tanishq, Gemfields, Coriza by Minawala, Waman Hari Pethe, Tanya Rastogi by Lala Jugal Kishore, Neha Lulla, Laksh Pahuja, along with Jane Gordon & Minsun from New York amongst many others will be accessible to a global clientele at The online portal already hosts over 100 designers, and 65,000 products, making it the largest collection of precious jewellery online.

The fashion- forward bollywood actress Kriti Sanon was the guest of honour at the event along with the co-founders of, Mr. Kapil Hetamsaria and Mr. Runit Shah, to unveil the many designers going live.

“It’s a pleasure to be a part of this event and also get associated with Being the largest global online marketplace for fine jewellery not only it has added the variations but also made a one-stop destination to cater the desire for fine jewellery seekers. Also I would like to thank Kapil and Runit for having me here making me a part of this big announcement. Also I gathered a lot of information from the horse’s mouth and share the stage with great connoisseurs of fine jewellery. With the launch of the mobile app, I think it is the best thing happening to all of us! If you have the design ready or think of customizing any particular jewellery, you just need your phone handy and avoid the tussle to first get your laptop or desktop started! Also it would rope in people on the go who can just access the app and wait for jewellery to be delivered just after one tap.” said Kriti on the occasion.

Speaking at the event, Kapil Hetamsaria, Co-Founder & CEO, said, “We are thrilled to be pioneering the richest experience in jewellery discovery and buying for our consumers worldwide. Now, a consumer from France can buy jewellery from a designer in Bhopal. It’s truly exciting to create this borderless marketplace.”

“It is our privilege to partner with the leading jewellers. We are excited to open up the endless possibilities inherent in the online platform. Our expertise in technology, marketing and global logistics is the perfect complement to our partners’ legacy of over 1000 years in the world of jewellery.” Runit Shah, Co-Founder & COO, added. is a global designer jewellery marketplace for people to discover, create and buy fine jewellery. VelvetCase is ‘Design First’ and committed to providing their clients the very best in jewellery designs from across the world, at the best value. With over 100 designers, they ship to thousands of satisfied customers over 15 countries. All jewellery is 100% certified by leading international laboratories, and the risk-free return policy is great for first time online buyers.’s product offering on the website is the largest in e-commerce in precious jewellery segment. With 28-30% of the annual sales from metro cities and 30% repeat order rate, has been on a steady upward trajectory. The brand strongly feels it is their unique business model that has enabled them to achieve 350% growth in the last six months.