Khadi sales have been on the rise by 28 percent in all segments this year. During the last five years, khadi sales have seen a quantum jump every year. Khadi production has jumped by 28 percent in 2018-19, compared to seven per cent a year ago. From 2014 to 2018 khadi sales grew at an annual average of over 30 per cent.
Khadi and Village Industries Commission’s (KVIC) supply tie-ups with firms like Raymond, Arvind Mills, and Aditya Birla Fashion, aggressive marketing and growing interest of public sector enterprises for khadi products for employees have been the biggest drivers of the sales.
Khadi institutions have transformed themselves to cater to the changing needs of time and improved their range of products, with a focus on a style. Aggressive marketing has helped Raymond, bought as much as 7.26 lakh meters of grey khadi fabric last fiscal. Arvind Mills purchased around one million square meters of khadi denim. These companies source fabric from khadi institutions to manufacture garments and sell them under their own brand names.