Ever wanted to be a Jedi and move things with your mind? KFC India has just the thing for you. Introducing ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance unlock the legendary taste of KFC Nashville Chicken by using just their minds!
An on-ground event in Mumbai, saw chicken lovers queue up to show their love for KFC Nashville and test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky – a mind reading headset that tracks a person’s brain waves to monitor concentration. The gadget measured their concentration on a scale of 1-100 and once the concentration crossed the threshold of 100 – the connected treasure box opened automaticallyto reward them with some finger lickin’ goodness – a year’s free supply of KFC, KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken. One lucky guy even won himself a flight ticket to Nashville, USA!!!
Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product! In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”
Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.”