Katamarayudu is just a couple of weeks away from hitting the screens and the buzz around the film is building by the day. Meanwhile the makers are cashing in on the craze by quoting high prices for the rights of the movie. Theatrical rights of the movie are reportedly sold for around Rs. 85 crore and now the film has fetched Rs. 12.5 crore from its satellite rights. Gemini TV bagged the satellite rights of Katamarayudu by quoting high price among all the bidders.