Karl Lagerfeld ‘s plans for expansion

Karl Lagerfeld has partnered with Future Group’s Cover Story to expand its presence in the Indian market. The brand will launch a special-edition collection of women’s ready-to-wear and accessories exclusively in India which will be sold at select Cover Story stores across the country.

As the Karl Lagerfeld business expands globally, we are constantly working to bring our iconic styles to new territories and regions. Expanding into India, through our partnership with Cover Story, is an exciting opportunity to engage with new consumers and inspire them through the world of Karl experience.”

Cover Story was launched by  Future Group in April 2016 as an Indian alternative to international fast-fashion brands. It had reported sales of Rs 51 crore ($7.4 million) for the financial year 2018 and expects its sales to double to Rs 100 crore for fiscal 2019.