Models walked the ramp donning Kirtilals Dazzling Diamond collection
Chennai, August 8, 2015: Kirtilals, India’s premium diamond and gold jewellery brand, revered by its patrons hosted a jewellery fashion show for its customers. The fashion show had two rounds; the first round had models walking the ramp showcasing the exquisite designer bridal jewellery collection exclusively designed by Kirtilals. The distinctive and stunning bridal collection symbolized royalty and elegance with a contemporary look.
The second round witnessed models donning the modern and stylish diamond collections. The young generation of customers today are keener on possessing diamond jewellery as it articulates sophistication and style statement. The rising demand for diamond jewellery is evident among the new age customers and Kirtilals keeping up with the trend showcased the freshly designed diamond collections.
After the fashion show, Kirtilals showcased its portable Solitaire Lab; an exclusive platform created to allow consumers to walk in with their diamonds and test the quality of the diamond. This initiative is taken by Kirtilals to educate the end customer on the various diamonds that are today available in the market and how to choose the right diamond that makes it a valuable investment for the future. The solitaire lab has three different kinds of machines- Diamond Analyzer Machine, Sarin Machine and Fluorescence Machine that will enable the consumers to understand the properties of their diamonds.
Speaking on the occasion, Mr. Suraj Shantakumar, Director- Business Strategy, Kirtilals said, “Kirtilals has a legacy of over 75 years and has been trusted by generations for its Quality, Creativity and Service. We are delighted to exhibit our dazzling diamond and exclusive bridal collections and give customers an opportunity to experience the ‘Solitaire Lab’. This will empower them to make informed purchase with the familiarity to choose the right diamonds. Kirtilals is the only retail jeweller in the country to bring Diamond Analyzer Machine for the customers. We at Kirtilals always strive to give the best in quality and design that makes us a premium and trusted brand.”