ITC Limited has forayed into the rapidly growing ready-to-drink, milk-based beverages market in Kerala with the launch of Sunfeast Wonderz Milk. ITC is expanding its dairy portfolio beyond ghee, pouch milk and curd. Sunfeast Wonderz Milk will now be available across Kerala, Tamil Nadu and Karnataka markets.
Speaking about the launch, ITC Ltd said that the ready-to-drink milk beverages market has seen high growth with a paradigm shift to healthier beverages.
Their investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit coupled with our institutional capabilities like agri sourcing, enabling them, to bring these high quality first in the market offerings in the dairy beverages space. Sunfeast Wonderz Milk’ range is manufactured and packed at ITC’s Integrated Consumer Goods Manufacturing and Logistics Facility (ICML) in Kapurthala, Punjab.