India’s Nappa Dori has opened its first European boutique with a debut in London. The fast developing area has become a magnet for high-end and premium stores with accessories proving particularly popular in the area. And its historic architecture works well for retailers looking to make an impact without opening megastores.
The nine-year-old brand, which stands for ‘leather and thread ’in Hindi, was founded in Delhi by designer Gautam Sinha with “inspiration drawn from the history, mysticism, and vibrancy of India.” It specializes in handcrafted bags and luggage, as well as accessories, stationery, and homewares, all of which are available in the new space.
The new location is a big move for the company with its retail stores currently concentrated on its domestic market. It has seven locations across India and a destination store in the Maldives but also has major collaborations with “like-minded brands” including Kiehl’s, Qatar Airways and Chivas Regal.